Standing out in a sea of tradeshow flyers is no easy feat, with every participant vying for attention and booth traffic. To differentiate ourselves, we offered a drawing for two Dell Notebooks and designed a folded die-cut flyer resembling the giveaway. Printed on heavy cardstock, the flyer featured a mock laptop screen with our show details, drawing instructions, and branding prominently displayed. Semi-transparent blocks highlighted our booth location, while strategic use of spot color and reversed logos added polish.
The tactile design, with its unique fold and die-cut edges, stood out in the crowded show bags, becoming the first item attendees reached for. The results were exceptional: nearly 100% of show attendees visited our booth, and 86% registered for additional product information, driving long-term sales and marketing success.
