Designing an insurance quote page requires balancing clarity and usability with visually engaging elements. For this project, I replaced traditional stock art with custom illustrations to better explain coverage options. Each illustration began as a rough sketch, reviewed by the legal team for accuracy, and was refined into vector graphics in Adobe Illustrator before exporting as SVGs. Custom iconography was also developed to enhance the visual language of the page.
I emphasized user-friendly features, including an oversized green checkout button for a clear success path. User testing revealed strong positive feedback compared to the original design, and post-launch analytics showed an 86% increase in successful checkout traffic, demonstrating the design's impact.
