The design challenge was to create an engaging and visually striking product brochure for trade shows and tech events, using the corporate colors of black, red, and gray. The cover features a dynamic “floating stack” of rack-mounted products, paired with a text treatment emphasizing the tagline “Easy System Integration.” This design prominently showcases the Sorensen product line alongside the Ametek parent company branding.
Inside, the center spread and back page utilize bold, high-contrast title blocks to ensure staff on a busy show floor can quickly identify featured products. A summary and key features section is placed prominently at the top for easy access to critical information, while labeled rear panel images address integration-related questions efficiently.
The back page is dedicated to a datasheet summary, presenting key technical features tailored for a tech-savvy audience. This layout ensures attendees have quick access to the details they need, aligning with the fast-paced demands of trade show environments.
